Accountable marketing : linking marketing actions to financial performance
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Routledge ,
c2016
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| Subjects: |
| Physical Description: | xxii, 274 p. : ill. ; 26 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0765647060 0765647079 131563970X 9780765647061 (hbk) 9780765647078 (pbk) 9781315639703 (ebk) |