Content is king : news media management in the digital age

Bibliographic Details
Main Authors: Graham, Gary , 1966- (Author), Greenhill, Anita (Author), Shaw, Donald (Author), Vargo, Chris J. (Author)
Format: Book
Language:English
Published: New York : Bloomsbury Academic , c2015
Subjects:
Table of Contents:
  • 1. Media community
  • 2. Finding value in a world of disruptive technology
  • 3. Experimenting with the audience
  • 4. Ongoing strategies