Content is king : news media management in the digital age

Bibliographic Details
Main Authors: Graham, Gary , 1966- (Author), Greenhill, Anita (Author), Shaw, Donald (Author), Vargo, Chris J. (Author)
Format: Book
Language:English
Published: New York : Bloomsbury Academic , c2015
Subjects:

MARC

LEADER 00000cam a2200000 7i4500
001 0000090799
005 20170712093000.0
008 170529s2015 nyu eng
020 |a 1623565456 
020 |a 1623566622 
020 |a 9781623564506 
020 |a 9781623565459 
020 |a 9781623566623 
020 |a 9781623567507 
050 0 0 |a PN4784.O62   |b G73 2015 
090 0 0 |a PN4784.O62   |b G73 2015 
100 1 |a Graham, Gary ,   |d 1966- ,   |e author 
245 1 0 |a Content is king :   |b news media management in the digital age   |c Gary Graham, Anita Greenhill, Donald Shaw, and Chris J. Vargo 
260 |a New York :   |b Bloomsbury Academic ,   |c c2015 
300 |a viii, 244p. :   |b ill. ;   |c 23 cm. 
504 |a Includes bibliographical references and index 
505 0 |a 1. Media community -- 2. Finding value in a world of disruptive technology -- 3. Experimenting with the audience -- 4. Ongoing strategies 
650 0 |a News Web sites 
650 0 |a Online journalism 
650 0 |a Press 
650 0 |a Reporters and reporting 
700 1 |a Greenhill, Anita ,   |e author 
700 1 |a Shaw, Donald ,   |e author 
700 1 |a Vargo, Chris J. ,   |e author 
999 |a 1000168474   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus