Universal UX design : building multicultural user experience

Is there room for culture in an increasingly homogeneous digital experience? Sporting hands-on examples, this book incorporates insights from the latest ethnographic research and market research data, and blends them with key contemporary psychological

Bibliographic Details
Main Author: Ferreira, Alberto (Author)
Format: Book
Language:English
Published: Cambridge, Massachusetts : Elsevier c2017
Subjects:
Table of Contents:
  • 1. Grey Matter
  • 2. Magnum Impulse
  • 3. About Face