Universal UX design : building multicultural user experience

Is there room for culture in an increasingly homogeneous digital experience? Sporting hands-on examples, this book incorporates insights from the latest ethnographic research and market research data, and blends them with key contemporary psychological

Bibliographic Details
Main Author: Ferreira, Alberto (Author)
Format: Book
Language:English
Published: Cambridge, Massachusetts : Elsevier c2017
Subjects:

MARC

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100 1 |a Ferreira, Alberto ,   |e author 
245 1 0 |a Universal UX design :   |b building multicultural user experience   |c Alberto Ferreira 
264 1 |a Cambridge, Massachusetts :   |b Elsevier   |c c2017 
300 |a xii, 230 pages :   |b illustration ;   |c 24 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
504 |a Includes bibliographical references (pages 215-225) and index 
505 0 |a 1. Grey Matter -- 2. Magnum Impulse -- 3. About Face 
520 |a Is there room for culture in an increasingly homogeneous digital experience? Sporting hands-on examples, this book incorporates insights from the latest ethnographic research and market research data, and blends them with key contemporary psychological 
650 0 |a User interfaces (Computer systems) 
999 |a 1000169396   |b Book   |c OPEN SHELF (30 DAYS)   |e Tembila Campus