Universal UX design : building multicultural user experience
Is there room for culture in an increasingly homogeneous digital experience? Sporting hands-on examples, this book incorporates insights from the latest ethnographic research and market research data, and blends them with key contemporary psychological
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Massachusetts :
Elsevier
c2017
|
| Subjects: |
| Summary: | Is there room for culture in an increasingly homogeneous digital experience? Sporting hands-on examples, this book incorporates insights from the latest ethnographic research and market research data, and blends them with key contemporary psychological |
|---|---|
| Physical Description: | xii, 230 pages : illustration ; 24 cm. |
| Bibliography: | Includes bibliographical references (pages 215-225) and index |
| ISBN: | 0128024070 9780128024072 |