Usability testing for survey research

Bibliographic Details
Main Authors: Geisen, Emily (Author), Bergstrom, Jennifer Romano (Author)
Format: Book
Language:English
Published: Cambridge, Massachusetts : Elsevier c2017
Subjects:

MARC

LEADER 00000cam a2200000 7i4500
001 0000090546
005 20200603093000.0
008 170816s2017 mau eng
020 |a 9780128036563 
040 |a UniSZA   |e rda 
050 0 0 |a HM538   |b .G45 2017 
090 0 0 |a HM538   |b .G45 2017 
100 1 |a Geisen, Emily ,   |e author 
245 1 0 |a Usability testing for survey research   |c Emily Geisen, Jennifer Romano Bergstrom 
264 1 |a Cambridge, Massachusetts :   |b Elsevier   |c c2017 
300 |a xix, 230 pages :   |b illustration ;   |c 24 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
505 0 |a 1. Usability and Usability Testing -- 2: Respondent-Survey Interaction -- 3. Adding Usability Testing to the Survey Process -- 4. Planning for Usability Testing -- 5. Developing the Usability Testing Protocol -- 6. Think Aloud and Verbal-Probing Techniques -- 7. Conducting Usability Sessions -- 8. Analyzing and Reporting Results 
650 0 |a Internet surveys 
650 0 |a Social sciences   |x Research   |x Methodology 
650 0 |a Social surveys   |x Research 
650 0 |a Surveys   |x Methodology 
700 1 |a Bergstrom, Jennifer Romano ,   |e author 
999 |a 1000169393   |b Book   |c OPEN SHELF (30 DAYS)   |e Tembila Campus