Takaful participation readiness model (TPRM): the influence of takaful knowledge, religious commitment and materialism with the moderating effect of switching costs

Takaful (Islamic Insurance) was introduced in Malaysia to provide a better alternative for Muslims. As Muslims are known to be very concerned with religious obligation, family Takaful, thus, should be the life insurance coverage of choice. However, despite the obligation of having family Takaful and...

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Bibliographic Details
Main Author: Hartini Ab Ghani (Author)
Corporate Author: Universiti Teknologi Mara . Faculty of Business Management
Format: Thesis Book
Language:English
Subjects:

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