Applications in basic marketing clippings from the popular business press

Bibliographic Details
Main Authors:	Perreault, William D. (Author), McCarthy, E. Jerome (Edmund Jerome) (Author)
Format:	Book
Published:	Boston McGraw-Hill/Irwin c2005
Edition:	2004-2005 ed
Subjects:	Marketing > Management

Applications in basic marketing : clippings from the popular business press by Perreault, William D., McCarthy, E. Jerome [ (Edmund Jerome)]

Published 2005

Published 1995