Applications in basic marketing : clippings from the popular business press

Bibliographic Details
Main Authors: Perreault, William D. (Author), McCarthy, E. Jerome [ (Edmund Jerome)] (Author)
Format: Book
Published: Boston : McGraw-Hill/Irwin , c2005
Edition:2004-2005 ed
Subjects:

MARC

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100 1 |a Perreault, William D. ,   |e author 
245 1 0 |a Applications in basic marketing :   |b clippings from the popular business press 
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260 |a Boston :   |b McGraw-Hill/Irwin ,   |c c2005 
300 |a vii, 214 p. :   |b ill. ;   |c 26 cm. 
500 |a Donated by Dr. Greg Sojka 
650 0 |a Marketing   |x Management 
700 1 |a McCarthy, E. Jerome [  |q (Edmund Jerome)] ,   |e author 
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