Applications in basic marketing clippings from the popular business press
| Main Authors: | , |
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| Format: | Book |
| Published: |
Boston
McGraw-Hill/Irwin
c2005
|
| Edition: | 2004-2005 ed |
| Subjects: |
| Physical Description: | vii, 214 p. ill. 26 cm |
|---|---|
| ISBN: | 0072864702 9780072864700 |