Applications in basic marketing : clippings from the popular business press

Bibliographic Details
Main Authors: Perreault, William D. (Author), McCarthy, E. Jerome [ (Edmund Jerome)] (Author)
Format: Book
Published: Boston : McGraw-Hill/Irwin , c2005
Edition:2004-2005 ed
Subjects:
Description
Item Description:Donated by Dr. Greg Sojka
Physical Description:vii, 214 p. : ill. ; 26 cm.
ISBN:0072864702
9780072864700