Insurance marketing
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Kuala Lumpur :
The Malaysian Insurance Institute ,
c2015
|
| Subjects: |
Table of Contents:
- 1. Marketing in the insurance industry
- 2. Application of marketing concepts to the insurance industry
- 3. Developing a marketing strategy for insurance products and services
- 4. Implementing and delivering a marketing strategy
- 5. Marketing programme administration
- 6. Key issues in internationalmarketing