Insurance marketing - Pranav Dalal , 1970-; Chan, Charles , 1963- (Kuala Lumpur : The Malaysian Insurance Institute, 2015)
1. Marketing in the insurance industry -- 2. Application of marketing concepts to the insurance industry -- 3. Developing a marketing strategy for insurance products and services -- 4. Implementing and delivering a marketing strategy -- 5. Marketing programme administration -- 6. Key issues in internationalmarketing
Includes bibliographical references (p. 225-226)
Keywords: Insurance -- Marketing