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00000cam a2200000 7i4500 |
| 001 |
0000090371 |
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20170302.0 |
| 008 |
170213s2015 my eng |
| 020 |
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|a 9789832432166
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| 020 |
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|a 9789832432173
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| 050 |
0 |
0 |
|a HG8091
|b .P73 2015
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| 090 |
0 |
0 |
|a HG8091
|b .P73 2015
|
| 100 |
0 |
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|a Pranav Dalal ,
|d 1970- ,
|e author
|
| 245 |
1 |
0 |
|a Insurance marketing
|c Pranav Dalal, Charles Chan YH, editor ; Sanjana Kohli
|
| 260 |
|
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|a Kuala Lumpur :
|b The Malaysian Insurance Institute ,
|c c2015
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| 300 |
|
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|a 240 p. :
|b ill. ;
|c 30 cm.
|
| 504 |
|
|
|a Includes bibliographical references (p. 225-226)
|
| 505 |
0 |
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|a 1. Marketing in the insurance industry -- 2. Application of marketing concepts to the insurance industry -- 3. Developing a marketing strategy for insurance products and services -- 4. Implementing and delivering a marketing strategy -- 5. Marketing programme administration -- 6. Key issues in internationalmarketing
|
| 650 |
|
0 |
|a Insurance
|x Marketing
|
| 700 |
1 |
|
|a Chan, Charles ,
|d 1963- ,
|e author
|
| 999 |
|
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|a 1000167774
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|