| Summary: | Studying tourists' behaviour is very important in tourism marketing because the international tourists' market has changed from a sellers' market to a buyers' market. The study was conductedno predict tourists' behaviour visiting a tourists' destination. The main purpose of this study was to empirically examine the relationships among push and pull motivation, tourists' satisfaction and destination loyalty. The respondents of the study were international tourists visiting Terengganu, Malaysia. The research's conceptual framework and hypotheses were developed based on previous works conducted by other researchers in the similar area. A total of 380 self¬administered questionnaires were distributed to respondents at the Sultan Mahmud Airport's departure hall. Respondents were selected using systematic sampling method where every 5th intercepted tourist was included in the study. After data cleaning process 331 dataset were subjected for further analysis. A pilot study was conducted and Exploratory Factor Analysis (EFA) was used to identify the underlying variables in push and pull motivation, tourist satisfaction and destination loyalty. Structural Equation Modelling (SEM) was used to test the proposed research hypotheses. The findings of this study suggested that, push motivation had significant effects on tourist satisfaction and destination loyalty. However, pull motivation had significant effect on satisfaction but no significant effect on destination loyalty. The findings also revealed that, tourist satisfaction did not mediate the relationship between push motivation and destination loyalty. On the other hand, tourist satisfaction fully mediates the relationship between pull motivation and destination loyalty. The findings of the study suggested that international tourists decided to travel to Terengganu because they were pushed by internal factors to gain knowledge about a new destination expecting to see many tourists' attractions. The other pushing factor for visiting Terengganu was to spend their time relaxing on the beautiful beaches and seaside. In addition, tourists visited Terengganu because they were pulled by a set of the destination attributes such as: easy accessibility and scenic seaside. Moreover, the findings of the study suggested that tourist satisfaction significantly affect tourists' intention to revisit and spread positive word-of-mouth about Terengganu to their friends and relatives. Thus, the destination management office of Terengganu must ensure that these destinations' attributes that pulled tourists to Terengganu should be maintained and enhanced meeting tourists' expectations. Highlighting aspects on push motivation in the promotional campaign would entice potential tourists visiting Terengganu.
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