International marketing

Bibliographic Details
Main Authors: Cateora, Philip R. (Author), Graham, John L. (Author)
Format: Book
Language:English
Published: New York : Mc Graw Hill , c2008
Edition:13th ed.
Subjects:
Description
Item Description:Includes index
Physical Description:xxxii, 702 p. : ill. (chiefly col.) ; 28 cm.
ISBN:9780071274722