BCOM : business communication
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Boston, MA :
Cengage Learning ,
c2017
|
| Edition: | 4th ed. |
| Subjects: |
Table of Contents:
- 1. Establishing a framework for business communication
- 2. Focusing on interpersonal and group communication
- 3. Planning and decision making
- 4. Preparing written messages
- 5. Communicating electronically
- 6. delivering good- and neutral-news messages
- 7. Delivering bad-news messages
- 8. Delivering persuasive messages
- 9. Understanding the report process and research methods
- 10. Managing data and using graphics
- 11. Organizing and preparing report and proposals
- 12. Designing and delivering business presentations
- 13. Preparing "resumes' and application messages
- 14. Interviewing for a job and preparing employment messages