BCOM : business communication - Lehman, Carol M.; DuFrene, Deborah Daniel , 1954- (Boston, MA : Cengage Learning, 2017)
1. Establishing a framework for business communication -- 2. Focusing on interpersonal and group communication -- 3. Planning and decision making -- 4. Preparing written messages -- 5. Communicating electronically -- 6. delivering good- and neutral-news messages -- 7. Delivering bad-news messages -- 8. Delivering persuasive messages -- 9. Understanding the report process and research methods -- 10. Managing data and using graphics -- 11. Organizing and preparing report and proposals -- 12. Designing and delivering business presentations -- 13. Preparing "resumes' and application messages -- 14. Interviewing for a job and preparing employment messages
Includes bibliographical references and index
Keywords: Business communication; Business report writing; Commercial correspondence