Mass communication theory : foundations, ferment, and future
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Stamford, CT :
Cengage Learning ,
c2015
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| Edition: | 7th ed. |
| Subjects: |
Table of Contents:
- 1. Understanding and evaluating mass communication theory
- 2. Establishing the terms of the debate over media : the first trend in media theory-mass society and propaganda theories
- 3. Normative theories of mass communication
- 4. The media-effects trend
- 5. The emergence of the critical cultural trend in North America
- 6. Theories of media and human development : children and adolescents
- 7. Audience theories : uses and reception
- 8.. Theories of media cognition and information processing
- 9. Theories of the effect of media on society
- 10. Media and culture theories : meaning-making in the social world
- 11. The future of media theory and research