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00000cam a2200000 7i4500 |
| 001 |
0000090155 |
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20170302093000.0 |
| 008 |
161121s2015 ctu eng |
| 020 |
|
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|a 1285052072
|
| 020 |
|
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|a 9781285052076
|
| 050 |
0 |
0 |
|a P90
|b .B37 2015
|
| 090 |
0 |
0 |
|a P90
|b .B37 2015
|
| 100 |
1 |
|
|a Baran, Stanley J. ,
|e author
|
| 245 |
1 |
0 |
|a Mass communication theory :
|b foundations, ferment, and future
|c Stanley J. Baran, Dennis K. Davis
|
| 250 |
|
|
|a 7th ed.
|
| 260 |
|
|
|a Stamford, CT :
|b Cengage Learning ,
|c c2015
|
| 300 |
|
|
|a xxi, 408 p. :
|b ill. ;
|c 24 cm.
|
| 505 |
0 |
|
|a 1. Understanding and evaluating mass communication theory -- 2. Establishing the terms of the debate over media : the first trend in media theory-mass society and propaganda theories -- 3. Normative theories of mass communication --4. The media-effects trend -- 5. The emergence of the critical cultural trend in North America -- 6. Theories of media and human development : children and adolescents -- 7. Audience theories : uses and reception -- 8.. Theories of media cognition and information processing -- 9. Theories of the effect of media on society -- 10. Media and culture theories : meaning-making in the social world -- 11. The future of media theory and research
|
| 650 |
|
0 |
|a Mass media
|x Philosophy
|
| 700 |
1 |
|
|a Davis, Dennis K. ,
|e author
|
| 999 |
|
|
|a 1000167742
|b Book
|c Open Shelf (1 Day)
|e Tembila Campus
|
| 999 |
|
|
|a 1000167743
|b Book
|c OPEN SHELF (30 DAYS)
|e Tembila Campus
|
| 999 |
|
|
|a 1000167744
|b Book
|c OPEN SHELF (30 DAYS)
|e Tembila Campus
|