Strategic communication for sustainable organizations : theory and practice
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| Format: | Book |
| Language: | English |
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Cham :
Springer ,
c2016
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| Subjects: |
Table of Contents:
- 1. Sustainability and communication
- 2. Changing paradigms, shifting societal discourses, and organizational responses
- 3. Legitimacy, stakeholders, and strategic communication efforts
- 4. Understanding pro-environmental behavior: models and messages
- 5. Transformational organizational change, reinforcing structures, and formal communication
- 6. Using communication to create environments that empower employees
- 7. facilitating group collaboration and enhancing supply chain conversations
- 8. Our shared journey toward sustainability