Strategic communication for sustainable organizations : theory and practice

Bibliographic Details
Main Author: Allen, Myria (Author)
Format: Book
Language:English
Published: Cham : Springer , c2016
Subjects:

MARC

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020 |a 978331918002 (ebook) 
020 |a 9783319180045 
050 0 0 |a HD30.3   |b .A45 2016 
090 0 0 |a HD30.3   |b .A45 2016 
100 1 |a Allen, Myria ,   |e author 
245 1 0 |a Strategic communication for sustainable organizations :   |b theory and practice   |c Myria Allen 
260 |a Cham :   |b Springer ,   |c c2016 
300 |a xx, 308 p. :   |b ill. ;   |c 24cm. 
504 |a Includes bibliographical references and index 
505 0 |a 1. Sustainability and communication -- 2. Changing paradigms, shifting societal discourses, and organizational responses -- 3. Legitimacy, stakeholders, and strategic communication efforts -- 4. Understanding pro-environmental behavior: models and messages -- 5. Transformational organizational change, reinforcing structures, and formal communication -- 6. Using communication to create environments that empower employees -- 7. facilitating group collaboration and enhancing supply chain conversations -- 8. Our shared journey toward sustainability 
650 0 |a Business communication 
650 0 |a Communication in management 
650 0 |a Communication in organizations 
650 0 |a Sustainability   |x Social aspects 
999 |a 1000167850   |b Book   |c OPEN SHELF (30 DAYS)   |e Tembila Campus 
999 |a 1000167851   |b Book   |c OPEN SHELF (30 DAYS)   |e Tembila Campus