Electronic commerce
Offers comprehensive coverage of emerging online business strategies, up-to-the-minute technologies, and the developments from the field that equips readers with a solid understanding of the dynamics of this fast-paced industry
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| Format: | Book |
| Language: | English |
| Published: |
Boston, Massachusetts :
Cengage Learning ,
2016
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| Edition: | 12th ed |
| Subjects: |
Table of Contents:
- 1. Introduction to electronic commerce
- 2. Technology infrastructure: the internet and the world wide web
- 3. Selling on the web
- 4. Marketing on the web
- 5. Business-to-Business activities : improving efficiency and reducing costs
- 6. Social networking, mobile commerce, and online auctions
- 7. The environment of electronic commerce: legal, ethical, and tax issues
- 8. Web server hardware and software
- 9. Electronic commerce software
- 10. Electronic commerce security
- 11. Payment systems for electronic commerce
- 12. Managing electronic commerce implementations