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00000cam a2200000 7i4500 |
| 001 |
0000089908 |
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20161213093000.0 |
| 008 |
160807s2017 mau eng |
| 020 |
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|a 128542543X
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| 020 |
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|a 1305867815
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| 020 |
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|a 9781285425436
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| 020 |
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|a 9781305867819
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| 050 |
0 |
0 |
|a HF5548.32
|b .S36 2016
|
| 090 |
0 |
0 |
|a HF5548.32
|b .S36 2016
|
| 100 |
1 |
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|a Schneider, Gary P. ,
|d 1952- ,
|e author
|
| 245 |
1 |
0 |
|a Electronic commerce
|c Gary P. Schneider
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| 250 |
|
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|a 12th ed
|
| 260 |
|
|
|a Boston, Massachusetts :
|b Cengage Learning ,
|c 2016
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| 300 |
|
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|a xxii, 598 p. :
|b ill. (chiefly col.) ;
|c 24 cm.
|
| 500 |
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|a Includes index
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| 505 |
0 |
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|a 1. Introduction to electronic commerce -- 2. Technology infrastructure: the internet and the world wide web -- 3. Selling on the web -- 4. Marketing on the web -- 5. Business-to-Business activities : improving efficiency and reducing costs -- 6. Social networking, mobile commerce, and online auctions -- 7. The environment of electronic commerce: legal, ethical, and tax issues -- 8. Web server hardware and software -- 9. Electronic commerce software -- 10. Electronic commerce security -- 11. Payment systems for electronic commerce -- 12. Managing electronic commerce implementations
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| 520 |
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|a Offers comprehensive coverage of emerging online business strategies, up-to-the-minute technologies, and the developments from the field that equips readers with a solid understanding of the dynamics of this fast-paced industry
|
| 650 |
|
0 |
|a Electronic commerce
|
| 999 |
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|a 1000167148
|b Book
|c Open Shelf (1 Day)
|e Tembila Campus
|