Corporate communication
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
McGraw Hill ,
c2016
|
| Edition: | Seventh edition |
| Subjects: |
Table of Contents:
- 1. Chapter 1: The changing environment for business
- 2. Chapter 2: Communicating strategically
- 3. Chapter 3: An overview of the corporate communication function
- 4. Chapter 4: Identity, image, reputation, and corporate advertising
- 5. Chapter 5: Corporate responsibility
- 6. Chapter 6: Media relations
- 7. Chapter 7: Internal communications
- 8. Chapter 8: Investor relations
- 9. Chapter 9: Government relations
- 10. Chapter 10: Crisis communication