http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
xxii, 312 pages : illustration ; 23 cm.
1. Chapter 1: The changing environment for business -- 2. Chapter 2: Communicating strategically -- 3. Chapter 3: An overview of the corporate communication function -- 4. Chapter 4: Identity, image, reputation, and corporate advertising -- 5. Chapter 5: Corporate responsibility -- 6. Chapter 6: Media relations --7. Chapter 7: Internal communications -- 8. Chapter 8: Investor relations -- 9. Chapter 9: Government relations -- 10. Chapter 10: Crisis communication
Includes bibliographical references and index