rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Corporate communication
  name:
    name part: Argenti, Paul A.
    role:
      role term: creator
    role:
      role term: author
  type of resource: text
  origin info:
    place:
      place term: ilu
    publisher: McGraw Hill
    date issued: c2016
    date issued: 2016
    edition: Seventh edition
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xxii, 312 pages : illustration ; 23 cm.
  table of contents: 1. Chapter 1: The changing environment for business -- 2. Chapter 2: Communicating strategically -- 3. Chapter 3: An overview of the corporate communication function -- 4. Chapter 4: Identity, image, reputation, and corporate advertising -- 5. Chapter 5: Corporate responsibility -- 6. Chapter 6: Media relations --7. Chapter 7: Internal communications -- 8. Chapter 8: Investor relations -- 9. Chapter 9: Government relations -- 10. Chapter 10: Crisis communication
  note: Paul A. Argenti
  note: Includes bibliographical references and index
  subject:
    topic: Communication in management
  subject:
    topic: Communication in organizations
  classification: HD30.3 .A74 2016
  identifier: 007340327X
  identifier: 9780073403274
  record info:
    record content source: UniSZA
    record creation date: 160505
    record change date: 20240527093000.0
    record identifier: 0000089630