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00000cam a2200000 7i4500 |
| 001 |
0000089630 |
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20240527093000.0 |
| 008 |
160505s2016 ilu eng |
| 020 |
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|a 007340327X
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| 020 |
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|a 9780073403274
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| 040 |
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|a UniSZA
|e rda
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| 050 |
0 |
0 |
|a HD30.3
|b .A74 2016
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| 090 |
0 |
0 |
|a HD30.3
|b .A74 2016
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| 100 |
1 |
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|a Argenti, Paul A. ,
|e author
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| 245 |
0 |
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|a Corporate communication
|c Paul A. Argenti
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| 250 |
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|a Seventh edition
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| 260 |
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|b McGraw Hill ,
|c c2016
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| 300 |
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|a xxii, 312 pages :
|b illustration ;
|c 23 cm.
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| 336 |
|
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|a text
|2 rdacontent
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| 337 |
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
0 |
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|a 1. Chapter 1: The changing environment for business -- 2. Chapter 2: Communicating strategically -- 3. Chapter 3: An overview of the corporate communication function -- 4. Chapter 4: Identity, image, reputation, and corporate advertising -- 5. Chapter 5: Corporate responsibility -- 6. Chapter 6: Media relations --7. Chapter 7: Internal communications -- 8. Chapter 8: Investor relations -- 9. Chapter 9: Government relations -- 10. Chapter 10: Crisis communication
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| 650 |
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0 |
|a Communication in management
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| 650 |
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0 |
|a Communication in organizations
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| 999 |
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|a 1000166463
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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| 999 |
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|a 1000173073
|b Book
|c Open Shelf (1 Day)
|e Gong Badak Campus
|
| 999 |
|
|
|a 1000173074
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|