Public relations writing : strategies and structures
Providing the best of practical tools, real-world examples and proven theories, PUBLIC RELATIONS WRITING: STRATEGIES & STRUCTURES, 11th Edition, teaches you the essentials of writing with understanding and purpose. Extremely student friendly, it guides you step by step through a logical progress...
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, Massachusetts :
Cencage Learning ,
c2017
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| Edition: | 11th ed |
| Subjects: |
Table of Contents:
- 1. PR writing: role and responsibility
- 2. Writing principles
- 3. Preparing to write
- 4. Writing for select audiences
- 5. Writing in turbulent times