|
|
|
|
| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000089625 |
| 005 |
20160721093000.0 |
| 008 |
160505s2017 mau eng |
| 020 |
|
|
|a 1305500008
|
| 020 |
|
|
|a 9781305500006
|
| 050 |
0 |
0 |
|a HM1221
|b .N49 2017
|
| 090 |
0 |
0 |
|a HM1221
|b .N49 2017
|
| 100 |
1 |
|
|a Newsom, Doug ,
|e author
|
| 245 |
1 |
0 |
|a Public relations writing :
|b strategies and structures
|c Doug Newsom and Jim Haynes
|
| 250 |
|
|
|a 11th ed
|
| 260 |
|
|
|a Boston, Massachusetts :
|b Cencage Learning ,
|c c2017
|
| 300 |
|
|
|a xx, 362 p. :
|b ill. ;
|c 24 cm.
|
| 504 |
|
|
|a Includes bibliographical references (p. 342-350) and index
|
| 505 |
0 |
|
|a 1. PR writing: role and responsibility -- 2. Writing principles -- 3. Preparing to write -- 4. Writing for select audiences -- 5. Writing in turbulent times
|
| 520 |
|
|
|a Providing the best of practical tools, real-world examples and proven theories, PUBLIC RELATIONS WRITING: STRATEGIES & STRUCTURES, 11th Edition, teaches you the essentials of writing with understanding and purpose. Extremely student friendly, it guides you step by step through a logical progression of PR writing, starting with the roles and responsibilities of the PR writer, followed by writing principles, preparing to write, writing for select audiences, and writing for crisis situations. It thoroughly explains the different styles and techniques behind writing principles. The Eleventh Edition also includes an entire chapter devoted to writing for social media
|
| 650 |
|
0 |
|a Business writing
|
| 650 |
|
0 |
|a Public relations
|
| 650 |
|
0 |
|a Public relations
|x Authorship
|
| 700 |
1 |
|
|a Haynes, Jim ,
|e author
|
| 999 |
|
|
|a 1000166460
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
|
|
|a 1000173088
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
|
|
|a 1000173089
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|