Advertising and promotion : an integrated marketing communications perspective

QR Code

Advertising and promotion : an integrated marketing communications perspective

Show other versions (5)

Bibliographic Details
Main Authors:	Belch, George E. [ (George Edward)] , 1951- (Author), Belch, Michael A. (Author)
Format:	Book
Language:	English
Published:	Penn Plaza, New York : McGraw Hill Education c2015
Edition:	Tenth edition
Subjects:	Advertising Communication in marketing Sales promotion

Similar Items

Advertising and promotion : an integrated marketing communications perspective
by: Belch, George E. [ (George Edward)] , 1951-, et al.
Published: (2007)

Advertising and promotion : an integrated marketing communications perspective
by: Belch, George E. [ (George Edward)] , 1951-, et al.
Published: (2007)

Advertising and promotion : an integrated marketing communications perspective
by: Belch, George E. [ (George Edward)] , 1951-, et al.
Published: (2012)

Advertising and promotion : an integrated marketing communications perspective
by: Belch, George E. [ (George Edward)] , 1951-, et al.
Published: (2018)

Advertising and promotion : an integrated marketing communications perspective
by: Belch, George E. [ (George Edward)] , 1951-
Published: (2004)

Introduction to advertising and promotion management
by: Belch, George E. [ (George Edward)] , 1951-, et al.
Published: (1990)

Advertising : an integrated marketing communication perspective
by: Belch, George E. [ (George Edward)] , 1951-
Published: (2012)

Advertising and promotion : an integrated marketing communications
by: Hackley, Christopher E.
Published: (2010)

Cases in advertising and promotion management
by: Quelch, John A., et al.
Published: (1987)

Cases in advertising and promotion management
by: Quelch, John A., et al.
Published: (1991)

Advertising, promotion, and supplemental aspects of integated marketing communications
by: Shimp, Terence A.
Published: (1997)

Advertising and communication management
by: Ray, Michael L.
Published: (1982)

The advertising and promotion challenge : vaguely right or precisely wrong?
by: Lodish, Leonard M.
Published: (1986)

Promotion management and marketing communications
by: Shimp, Terence A.
Published: (1993)

Promotion management & marketing communications
by: Shimp, Terence A.
Published: (1993)

Promotion management and marketing communications
by: Shimp, Terence A., et al.
Published: (1986)

MaxiMarketing : the new direction in advertising, promotion, and marketing strategy
by: Rapp, Stan, et al.
Published: (1987)

Promotion : analysis, creativity, and strategy
by: Dommermuth, William P.
Published: (1984)

Analyzing sales promotion : text & cases : how to profit from the new power of promotion marketing
by: Totten, John C., et al.
Published: (1994)

How to promote, publicize, and advertise your growing business : getting the word out without spending a fortune
by: Baker, Kim , 1955-, et al.
Published: (1992)

Retail fashion promotion and advertising
by: Drake, Mary Frances, et al.
Published: (1992)

Advertising
by: Hackley, Christopher E.
Published: (2010)

Promotion : advertising, publicity, personal selling, sales promotion
by: Stanley, Richard E.
Published: (1982)

Advertising
by: Norris, James S. , 1915-
Published: (1980)

Advertising
by: Norris, James S. , 1915-
Published: (1984)

Advertising and marketing communication management
by: Murphy, John H., et al.
Published: (1993)

Advertising
by: Wright, John Sherman , 1920-, et al.
Published: (1982)

Advertising : principles and practice
by: Wells, William , 1926-, et al.
Published: (1992)

The practice of advertising
by: Hart, Norman A.
Published: (1990)

How to advertise
by: Roman, Kenneth, et al.
Published: (1979)

The advertiser's manual
by: Baker, Stephen , 1921-2004
Published: (1988)

Advertising : principles and effective IMC practice
by: Wells, William , 1926-
Published: (2007)

Intergrated advertising, promotion and marketing communications
by: Clow, Kenneth E., et al.
Published: (2010)

Advertising management
by: Aaker, David A., et al.
Published: (1983)

Promotional management
by: Govoni, Norman A. P., et al.
Published: (1986)

Promotional management
by: Govoni, Norman A. P., et al.
Published: (1993)

Advertising creative : strategy, copy + design
by: Altstiel, Tom, et al.
Published: (2010)

Advertising [electronic resource]
by: MacRury, Iain
Published: (2009)

Kleppner's Advertising procedure
by: Lane, W. Ronald , 1940-, et al.
Published: (2011)

Kleppner's advertising procedure
by: Russell, J. Thomas, et al.
Published: (1993)