rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Advertising and promotion
    sub title: an integrated marketing communications perspective
  title info:
    title: Advertising & promotion
  name:
    name part: Belch, George E. [ (George Edward)]
    name part: 1951-
    role:
      role term: creator
    role:
      role term: author
  name:
    name part: Belch, Michael A.
    role:
      role term: author
  type of resource: text
  origin info:
    place:
      place term: nyu
    date issued: 2015
    edition: Tenth edition
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xxxiv, 842 pages : illustration (chiefly colour) ; 28 cm.
  table of contents: 1. Introduction to integrated marketing communications -- 2. Integrated marketing communications program situation analysis -- 3. Analyzing the communication process -- 4. Objectives and budgeting for integrated marketing communications program -- 5. Developing the integrated marketing communications program -- 6. Monitoring, evaluation, and control -- 7. Special topics and perspectives
  note: George E. Belch & Michael A. Belch
  note: Includes bibliographical references (p.780 - 810) and index
  subject:
    topic: Advertising
  subject:
    topic: Communication in marketing
  subject:
    topic: Sales promotion
  classification: HF5823 .B45 2015
  identifier: 0078028973
  identifier: 9780078028977
  record info:
    record content source: UniSZA
    record creation date: 160505
    record change date: 20200708093000.0
    record identifier: 0000089624