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| 008 |
160505s2015 nyu eng |
| 020 |
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|a 0078028973
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| 020 |
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|a 9780078028977
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| 040 |
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|a UniSZA
|e rda
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| 050 |
0 |
0 |
|a HF5823
|b .B45 2015
|
| 090 |
0 |
0 |
|a HF5823
|b .B45 2015
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| 100 |
1 |
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|a Belch, George E. [
|q (George Edward)] ,
|d 1951- ,
|e author
|
| 245 |
1 |
0 |
|a Advertising and promotion :
|b an integrated marketing communications perspective
|c George E. Belch & Michael A. Belch
|
| 246 |
1 |
0 |
|a Advertising & promotion
|
| 250 |
|
|
|a Tenth edition
|
| 264 |
|
1 |
|a Penn Plaza, New York :
|b McGraw Hill Education
|c c2015
|
| 300 |
|
|
|a xxxiv, 842 pages :
|b illustration (chiefly colour) ;
|c 28 cm.
|
| 336 |
|
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|a text
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|2 rdamedia
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| 338 |
|
|
|a volume
|2 rdacarrier
|
| 504 |
|
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|a Includes bibliographical references (p.780 - 810) and index
|
| 505 |
0 |
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|a 1. Introduction to integrated marketing communications -- 2. Integrated marketing communications program situation analysis -- 3. Analyzing the communication process -- 4. Objectives and budgeting for integrated marketing communications program -- 5. Developing the integrated marketing communications program -- 6. Monitoring, evaluation, and control -- 7. Special topics and perspectives
|
| 650 |
|
0 |
|a Advertising
|
| 650 |
|
0 |
|a Communication in marketing
|
| 650 |
|
0 |
|a Sales promotion
|
| 700 |
1 |
|
|a Belch, Michael A. ,
|e author
|
| 999 |
|
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|a 1000166459
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|