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00000cam a2200000 7i4500 |
| 001 |
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| 008 |
160505s2015 nyu eng |
| 020 |
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|a 0078028973
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| 020 |
|
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|a 9780078028977
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| 040 |
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|a UniSZA
|e rda
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| 050 |
0 |
0 |
|a HF5823
|b .B45 2015
|
| 090 |
0 |
0 |
|a HF5823
|b .B45 2015
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| 100 |
1 |
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|a Belch, George E.
|q (George Edward)
|d 1951-
|e author
|
| 245 |
1 |
0 |
|a Advertising and promotion
|b an integrated marketing communications perspective
|c George E. Belch & Michael A. Belch
|
| 246 |
1 |
0 |
|a Advertising & promotion
|
| 250 |
|
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|a Tenth edition
|
| 264 |
|
1 |
|a Penn Plaza, New York
|b McGraw Hill Education
|c c2015
|
| 300 |
|
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|a xxxiv, 842 pages
|b illustration (chiefly colour)
|c 28 cm
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| 336 |
|
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|a text
|2 rdacontent
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| 337 |
|
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 650 |
|
0 |
|a Advertising
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| 650 |
|
0 |
|a Communication in marketing
|
| 650 |
|
0 |
|a Sales promotion
|
| 700 |
1 |
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|a Belch, Michael A.
|e author
|
| 999 |
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|a 1000166459
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|