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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000089128 |
| 005 |
20210419093000.0 |
| 008 |
151206s2016 enk eng |
| 020 |
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|a 9781292016627
|
| 050 |
0 |
0 |
|a HD30.4
|b .S28 2016
|
| 090 |
0 |
0 |
|a HD30.4
|b .S28 2016
|
| 100 |
1 |
|
|a Saunders, Mark ,
|d 1959- ,
|e author
|
| 245 |
1 |
0 |
|a Research methods for business students
|c Mark Saunders, Philip Lewis, Adrian Thornhill
|
| 250 |
|
|
|a 7th ed
|
| 260 |
|
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|a Harlow, England :
|b Pearson Education ,
|c 2016
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| 300 |
|
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|a xxvi, 740p. :
|b ill. (some col.) ;
|c 26 cm.
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 505 |
0 |
|
|a 1. Business and management research, reflective diaries and the purpose of this book -- 2. Formulating and clarifying the research topic -- 3. Critically reviewing the literature -- 4. Understanding research philosophy and approaches to theory development -- 5. Formulating the research design -- 6. Negotiating access and research ethics -- 7. Selecting samples -- 8. Using secondary data -- 9. Collecting primary data through observation -- 10. Collecting primary data using semi-structured, in-depth and group interviews -- 11. Collecting primary data using questionnaires -- 12. Analysing quantitative data -- 13. Analysing qualitative data -- 14. Writing and presenting your project report
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| 650 |
|
0 |
|a Business
|x Research
|
| 650 |
|
0 |
|a Business
|x Research
|x Data processing
|
| 650 |
|
0 |
|a Business
|x Research
|x Methodology
|
| 700 |
1 |
|
|a Lewis, Philip, ,
|d 1945- ,
|e author
|
| 700 |
1 |
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|a Thornhill, Adrian ,
|e author
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| 999 |
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|a 1000165725
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|