Research methodology : concepts and cases
Research methodology, concepts and cases provides a comprehensive and stepwise understanding of the research process with a balanced blend of theory, techniques and Indian illustrations from a wide cross-section of business areas. This book makes no presumptions and can be used with confidence and c...
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
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New Delhi, India :
Vikas Publishing ,
c2011
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Table of Contents:
- 1. Research process: problem definition, hypothesis formulation and research designs
- 2. Data collection, measurement and scaling
- 3. Respondents selection and data preparation
- 4. Preliminary data analysis and interpretation
- 5. Advanced data analysis techniques
- 6. Reporting research results