rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Research methodology
    sub title: concepts and cases
  name:
    name part: Chawla, Deepak
    role:
      role term: creator
    role:
      role term: author
  name:
    name part: Sondhi, Neena
    role:
      role term: author
  type of resource: text
  origin info:
    place:
      place term: ii
    place:
      place term: New Delhi, India
    publisher: Vikas Publishing
    date issued: c2011
    date issued: 2011
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xxii, 670 p. : ill. ; 28 cm.
  abstract: Research methodology, concepts and cases provides a comprehensive and stepwise understanding of the research process with a balanced blend of theory, techniques and Indian illustrations from a wide cross-section of business areas. This book makes no presumptions and can be used with confidence and conviction by both students and experienced managers who need to make business sense of the data and information that is culled out through research groups. The conceptual base has been provided in comprehensive, yet simplistic detail, addressing even the minutest explanations required by the reader. The language maintains a careful balance between technical know-how and business jargon. Every chapter is profusely illustrated with business problems related to all domains - marketing, finance, human resource and operations. Thus, no matter what the interest area may be, the universal and adaptable nature of the research process is concisely demonstrated -- Publisher's website
  table of contents: 1. Research process: problem definition, hypothesis formulation and research designs -- 2. Data collection, measurement and scaling -- 3. Respondents selection and data preparation -- 4. Preliminary data analysis and interpretation -- 5. Advanced data analysis techniques -- 6. Reporting research results
  note: Deepak Chawla, Neena Sondhi
  note: Includes bibliographical references and index
  subject:
    topic: Research
    topic: Methodology
  classification: H62 .C43 2011
  identifier: 8125952055
  identifier: 9788125952053
  record info:
    record creation date: 151026
    record change date: 20160216093000.0
    record identifier: 0000089016