Basic marketing research

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Basic marketing research

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions

Bibliographic Details
Main Author:	Malhotra, Naresh K. (Author)
Format:	Book
Language:	English
Published:	England : Pearson Education Limited , c2014
Edition:	4th ed
Subjects:	Marketing research

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