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| 008 |
150915s2014 enk eng |
| 020 |
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|a 1292020482
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| 020 |
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|a 9781292020488
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| 050 |
0 |
0 |
|a HF5415.2
|b .M35 2014
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| 090 |
0 |
0 |
|a HF5415.2
|b .M35 2014
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| 100 |
1 |
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|a Malhotra, Naresh K. ,
|e author
|
| 245 |
1 |
0 |
|a Basic marketing research
|c Naresh K. Malhotra
|
| 250 |
|
|
|a 4th ed
|
| 260 |
|
|
|a England :
|b Pearson Education Limited ,
|c c2014
|
| 300 |
|
|
|a ii, 670 p. :
|b ill. (some col.) ;
|c 28 cm.
|
| 500 |
|
|
|a Includes index
|
| 520 |
|
|
|a For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions
|
| 650 |
|
0 |
|a Marketing research
|
| 999 |
|
|
|a 1000165299
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
|
|
|a 1000165300
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|