Basic marketing research
For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
England :
Pearson Education Limited ,
c2014
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| Edition: | 4th ed |
| Subjects: |
| Summary: | For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions |
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| Item Description: | Includes index |
| Physical Description: | ii, 670 p. : ill. (some col.) ; 28 cm. |
| ISBN: | 1292020482 9781292020488 |