APA (7th ed.) Citation

Malhotra, N. K. (2014). Basic marketing research (4th ed.). Pearson Education Limited.

Chicago Style (17th ed.) Citation

Malhotra, Naresh K. Basic Marketing Research. 4th ed. England: Pearson Education Limited, 2014.

MLA (9th ed.) Citation

Malhotra, Naresh K. Basic Marketing Research. 4th ed. Pearson Education Limited, 2014.

Warning: These citations may not always be 100% accurate.