Marketing channel strategy
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston, Massachusetts :
Pearson Education Limited ,
c2015
|
| Edition: | 8th ed |
| Subjects: |
Table of Contents:
- 1. Introduction
- 2. Designing channel strategies
- 3. Channel structures and strategies
- 4. Implementing channel strategies