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00000cam a2200000 7i4500 |
| 001 |
0000088949 |
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20200915093000.0 |
| 008 |
150915s2015 mau eng |
| 020 |
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|a 1292060468
|
| 020 |
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|a 9781292060460
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| 050 |
0 |
0 |
|a HF5415
|b .P35 2015
|
| 090 |
0 |
0 |
|a HF5415
|b .P35 2015
|
| 100 |
1 |
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|a Palmatier, Robert W. ,
|e author
|
| 245 |
1 |
0 |
|a Marketing channel strategy
|c Robert W Palmatier, Louis W Stern, Adel I. El-Ansary
|
| 250 |
|
|
|a 8th ed
|
| 260 |
|
|
|a Boston, Massachusetts :
|b Pearson Education Limited ,
|c c2015
|
| 300 |
|
|
|a 496 p. :
|b ill. ;
|c 23 cm.
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 505 |
0 |
|
|a 1. Introduction -- 2. Designing channel strategies -- 3. Channel structures and strategies -- 4. Implementing channel strategies
|
| 650 |
|
0 |
|a Marketing
|
| 700 |
1 |
|
|a El-Ansary, Adel I. ,
|e author
|
| 700 |
1 |
|
|a Stern, Louis W. ,
|d 1935- ,
|e author
|
| 999 |
|
|
|a 1000165297
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
|
|
|a 1000165298
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|