Marketing channel strategy

Bibliographic Details
Main Authors: Palmatier, Robert W. (Author), El-Ansary, Adel I. (Author), Stern, Louis W. , 1935- (Author)
Format: Book
Language:English
Published: Boston, Massachusetts : Pearson Education Limited , c2015
Edition:8th ed
Subjects:
Description
Physical Description:496 p. : ill. ; 23 cm.
Bibliography:Includes bibliographical references and index
ISBN:1292060468
9781292060460