APA (7th ed.) Citation

Palmatier, R. W., El-Ansary, A. I., & Stern, L. W. (2015). Marketing channel strategy (8th ed.). Pearson Education Limited.

Chicago Style (17th ed.) Citation

Palmatier, Robert W., Adel I. El-Ansary, and Louis W. Stern. Marketing Channel Strategy. 8th ed. Boston, Massachusetts: Pearson Education Limited, 2015.

MLA (9th ed.) Citation

Palmatier, Robert W., et al. Marketing Channel Strategy. 8th ed. Pearson Education Limited, 2015.