Consumer behavior
Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
England :
Pearson Education Limited ,
c2015
|
| Edition: | 11th ed |
| Subjects: |
Table of Contents:
- 1. Consumers, marketers and technology
- 2. The consumer as an individual
- 3. Communication and consumer behavior
- 4. Consumers in their social and cultural settings
- 5. Consumer decision-making, marketing ethics and consumer research