Consumer behavior

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Consumer behavior

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Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies

Bibliographic Details
Main Authors:	Schiffman, Leon G. (Author), Wisenblit, Joseph (Author)
Format:	Book
Language:	English
Published:	England : Pearson Education Limited , c2015
Edition:	11th ed
Subjects:	Consumer behavior Motivation research (Marketing)

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