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00000cam a2200000 7i4500 |
| 001 |
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20151123093000.0 |
| 008 |
150915s2015 enk eng |
| 020 |
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|a 0273787136
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| 020 |
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|a 9780273787136
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| 050 |
0 |
0 |
|a HF5415.32
|b .S35 2015
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| 090 |
0 |
0 |
|a HF5415.32
|b .S35 2015
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| 100 |
1 |
|
|a Schiffman, Leon G. ,
|e author
|
| 245 |
1 |
0 |
|a Consumer behavior
|c Leon G. Schiffman, Joseph Wisenblit
|
| 250 |
|
|
|a 11th ed
|
| 260 |
|
|
|a England :
|b Pearson Education Limited ,
|c c2015
|
| 300 |
|
|
|a 492 p. :
|b ill. (some col.) ;
|c 28 cm.
|
| 500 |
|
|
|a Includes index
|
| 505 |
0 |
|
|a 1. Consumers, marketers and technology -- 2. The consumer as an individual -- 3. Communication and consumer behavior -- 4. Consumers in their social and cultural settings -- 5. Consumer decision-making, marketing ethics and consumer research
|
| 520 |
|
|
|a Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies
|
| 650 |
|
0 |
|a Consumer behavior
|
| 650 |
|
0 |
|a Motivation research (Marketing)
|
| 700 |
1 |
|
|a Wisenblit, Joseph ,
|e author
|
| 999 |
|
|
|a 1000165291
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
|
|
|a 1000165292
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|