Consumer behavior
Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
England :
Pearson Education Limited ,
c2015
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| Edition: | 11th ed |
| Subjects: |
| Summary: | Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies |
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| Item Description: | Includes index |
| Physical Description: | 492 p. : ill. (some col.) ; 28 cm. |
| ISBN: | 0273787136 9780273787136 |