Principles of marketing
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
England :
Pearson Education Limited ,
c2015
|
| Edition: | 16th ed |
| Subjects: |
Table of Contents:
- 1. Defining marketing and the marketing process
- 2. Understanding the marketplace and customer value
- 3. Designing a customer value-driven strategy and mix
- 4. Extending marketing