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20210415093000.0 |
| 008 |
150915s2015 enk eng |
| 020 |
|
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|a 1292092483
|
| 020 |
|
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|a 9781292092485
|
| 050 |
0 |
0 |
|a HF5415
|b .K636 2014
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| 090 |
0 |
0 |
|a HF5415
|b .K636 2014
|
| 100 |
1 |
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|a Kotler, Philip ,
|e author
|
| 245 |
1 |
0 |
|a Principles of marketing
|c Philip Kotler, Gary Armstrong
|
| 250 |
|
|
|a 16th ed
|
| 260 |
|
|
|a England :
|b Pearson Education Limited ,
|c c2015
|
| 300 |
|
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|a 731 p. :
|b ill. (some col.) ;
|c 28 cm.
|
| 500 |
|
|
|a Includes index
|
| 505 |
0 |
|
|a 1. Defining marketing and the marketing process -- 2. Understanding the marketplace and customer value -- 3. Designing a customer value-driven strategy and mix -- 4. Extending marketing
|
| 650 |
|
0 |
|a Marketing
|
| 700 |
1 |
|
|a Armstrong, Gary [
|q (Gary M.)] ,
|e author
|
| 999 |
|
|
|a 1000165289
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
|
|
|a 1000165290
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|