Principles of marketing

Bibliographic Details
Main Authors: Kotler, Philip (Author), Armstrong, Gary [ (Gary M.)] (Author)
Format: Book
Language:English
Published: England : Pearson Education Limited , c2015
Edition:16th ed
Subjects:
Description
Item Description:Includes index
Physical Description:731 p. : ill. (some col.) ; 28 cm.
ISBN:1292092483
9781292092485